The 2008 population in this selected geography is 104,434. It is estimated that the population in this area will be 111,642 in 2013, representing a 6.9% change from 2006. The 2008 population was 48.23% male and 51.76% female. In 2008, the median age of the population in this area was 38.2.
In 2008 there were 41,130 households in the selected geography. It is estimated that the number of households in this area will be 43,275 in 2013, representing a change of 5.2% from 2008.

In 2008, the average household size in this geography was 2.5 people and the average family size was 3.29 people. The average number of vehicles owned per household by residents in this geography was 2.0.
In 2008, the average family income in this selected geography was $122,037.

The average household income within 1 mile is $140,145, within 3 miles is $116,367, and within 5 miles is $99,428 making this one of the most affluent areas in Richmond.
In 2008 and within 10 miles there were 216,257 people over the age of 16 in the labor force in this area. Of these, 94.6% were employed.
In 2008, the racial makeup of this selected area was as follows: 78.2% White; 10.5% Black; 0.32% Native American; 8.4% Asian/Pacific Islander; and 2.6% Other. Compared these to the US racial make up which was: 75.05% White; 12.29% Black; 0.89% Native American; 3.66% Asian/Pacific Islander; and 5.53% Other. People of Hispanic ethnicity are counted indepen- dently of race. People of Hispanic origin make up 3.36% of the 2008 population in this area.
*Current Year for this study is 2008.
*The geography selection is a 5-mile radius from Towne Center West.
*Full Demographic Report can be found in the Marketing Package.