The population in this selected geography is 273,176. It is estimated that the population in this area will be 286,603 in 2009, representing a 4.92% change. The population is 47.49% male and 52.51% female. The median age of the population in this area is 38.6, compared to the US media age which is 36.2. The population density in this area is 869.5 people per square mile.
There are 120,667 households in the selected geography. It is estimated that the number of households in this area will be 137,897 in 2009, representing a change of 11.79%.

The median number of years in residence in this geography’s population is 3.92. The average household size in this geography is 2.20 people and the average family size is 2.84 people. The average number of vehicles per household in this geography is 1.8.
The median household income in this selected geography is $60,116, compared to the US median which is $45,660. It is estimated that the median household income in this area will be $68,262 in 2009, which would represent a change of 13.55%.

The per capita income in this area is $37,107, compared to the US per capita, which is $24,583. The average household income for this area is $83,149, compared to the US average which is $63,396.
The racial makeup of this selected area is as follows: 82.15% White; 11.44% Black; 0.24% Native American; 3.90% Asian/Pacific Islander; and 0.94% Other. Compared these to the US racial make up which is: 75.05% White; 12.29% Black; 0.89% Native American; 3.66% Asian/Pacific Islander; and 5.53% Other. People of Hispanic ethnicity are counted independently of race. People of Hispanic origin make up 2.74% of the population in this area.
The median housing value in this area was $96,318 in 1990, compare this to the US median of $78,382 for the same year. The 2000 Census median housing value was $141, 753, which is a 47.2% change from 1990. Also in 1990, there were 29,044 renter occupied housing units in the area vs. 33,106 in 2000. The average rent in 1990 was $467 vs. $674 in 2000.
There are 217,782 people over the age of 16 in the labor force in this area. Of these, 97.44% are employed. There are 162,682 employees in this area (daytime population) and there are 13,036 establishments.
*Current Year for this study is 2004.
*The geography selection is a 10-mile radius from Towne Center West.
*Full Demographic Report can be found in the Marketing Package.